North Sails has stepped into a significant new role at the sport's most storied competition, confirmed as the Official Technical Apparel Sponsor of the Louis Vuitton 38th America's Cup. The partnership unites the world's foremost sailmaker with the oldest continuously contested international sporting trophy, and signals a broader ambition for the brand as it pushes further into high-performance sailing culture.
At the heart of the collaboration sits the 'Road to Naples' capsule collection, a limited-edition range drawing on 175 years of America's Cup history and North Sails' own technical heritage. Designed to move between waterfront and city, the collection spans both men's and women's apparel. Standout pieces include the Zephyr Ultralight Vest, the Galia Vest, a recycled Coolmax® polo shirt, and a quick-dry technical sailing cap.
Sam Watson, CEO of North Technology Group, spoke to the ambition behind the launch: "As the Official Technical Apparel Sponsor for the Louis Vuitton 38th America's Cup, we are proud to introduce the 'Road to Naples' collection. The range reflects the style, heritage and innovation that define both North Sails and the America's Cup. Designed to be worn in the city and on the coast, the limited-edition collection aims to bring the excitement of the Cup to fans around the world."
North Sails Apparel channels the performance ethos of the sailmaking business into a lifestyle expression rooted in the sport. The America's Cup provides a prominent global platform to put that apparel line in front of a wider audience, deepening North Sails' reputation as a design-driven performance brand.
Marzio Perrelli, CEO of America's Cup Partnership, welcomed the expanded relationship: "North Sails has been the dominant sailmaker in the America's Cup since 1980, powering every Challenger and Defender in the Match for the most famous and historic trophy in sport. The synergies run deep, and I'm delighted to welcome North Sails' deeper involvement as they come onboard as Official Technical Apparel Sponsor."
The 'Road to Naples' collection goes on sale from 21 May, available through the official America's Cup online shop and in-store. Additional product lines are expected to follow in the build-up to the Louis Vuitton 38th America's Cup, scheduled for Naples, Italy, in June and July 2027.
North Sails x 38th America's Cup 'Road to Naples' Collection:
Menswear: Zephyr Vest, Zephyr Padded Vest, Marin Utility Vest, Full-Zip Sweatshirt, Short-Sleeve Polo, Regular-Fit Cargo Shorts.
Womenswear: Galia Vest, Slim-Fit Short-Sleeve Polo, Slim-Fit Jersey T-Shirt.
Accessories: Basic Baseball Cap, Quick-Dry Sailing Cap.
Founded in 1957 by Lowell North, the company was built on a single driving ambition: to produce the finest racing sails in the world. Across the decades since, North Sails grew into the benchmark for performance sailmaking across elite competition, from the America's Cup and Grands Prix circuits to ocean racing, the Olympics, and the superyacht sector. Its record of victories and records surpasses those of all other sailmakers combined.
The apparel line came into being in 1989, translating North Sails' technical standards into clothing. That range runs from high-performance foul weather gear through to everyday lifestyle pieces, with the same values that drive the sailmaking operation guiding the clothing design throughout.
