SailGP has unveiled a five-year roadmap targeting major expansion by 2030, with plans to add more teams, more events and tens of millions of new fans across the globe.
The league currently fields 13 national teams competing across 13 events each season. By 2030, SailGP intends to grow both the number of teams on the start line and the number of events held in repeat host cities, bringing more high-speed racing to audiences worldwide.
CEO and co-founder Sir Russell Coutts said the championship is entering a new phase after spending its first five years laying the groundwork.
"When Larry Ellison and I founded SailGP in 2018, our goal was to redefine the way the sport of sailing is viewed, perceived and experienced: inspiring the next generation through a first-of-its kind championship for the top professional athletes in the sport, competing on equal terms, in the world's most iconic destinations," he said.
"Our first five years were about building strong foundations, creating an exceptional, fan-centric sporting product, testing what works and learning.
"Now we move into a different phase, one that's defined by audience growth, consistency and scale. We have a product that can stand shoulder to shoulder with the world's leading sports championships in terms of its appeal as a sports and entertainment property, and the next five years are about making sure the world's sports fans, cities and brands know it."
Founded by Coutts and Oracle founder and Chief Technology Officer Larry Ellison, SailGP combines cutting-edge technology, close-to-shore stadium racing and national team rivalries at iconic waterfront venues.
The 2025 season attracted a cumulative 215 million dedicated broadcast viewers. By 2030, SailGP is targeting more than 30 million dedicated viewers per event, with growth in established markets and expansion into new territories including China, Japan, India, Mexico and South Korea.
Managing Director Andrew Thompson said the strategy reflects the principles the championship was built on.
"SailGP 2030 builds on the principles that have defined SailGP from the outset: close-to-shore stadium racing in iconic global destinations, world-leading technology and a commitment to pushing the boundaries of sport and entertainment," he said.
"None of our growth to date would have been possible without the belief and commitment of all of our stakeholders: our partners, teams, host cities and the athletes. This strategy is as much theirs as it is ours and together, we will drive the league and the sport's next chapter into 2030 and beyond."
