Two new commercial partners will join the Bonds Flying Roos at this weekend's Abu Dhabi Grand Final, with global software company monday.com and Australian-founded trading platform Blueberry both signing multi-year agreements with Team Australia ahead of the event.
Driver and CEO Tom Slingsby is leading the Bonds Flying Roos in pursuit of a fourth SailGP championship title, a feat that would be unprecedented in the foiling catamaran league. Australia has consistently been the benchmark outfit since the competition launched in 2019, taking three titles across the first four seasons.
To introduce the new partnerships to fans, the team has put out a light-hearted video featuring co-owners Hugh Jackman and Ryan Reynolds alongside Slingsby. The clip blends candid explanation of F50 racing, its pace, its aggression and its demands, with the dry wit both Hollywood names bring naturally to any project.
monday.com steps in as the Bonds Flying Roos' Official Global Work Management Partner, and the role goes well beyond race day branding. The software will be put to work managing the operational complexity behind the competition: coordinating the movement of boats and spare equipment between venues, scheduling sailors and shore crew, planning maintenance windows, and organising the team's media commitments across a calendar that rarely gives anyone a break. Pulling all of those threads into a single system is aimed at keeping the campaign sharp and organised as the title hunt reaches its climax.
Blueberry joins as Official Online Trading Partner. The company has chosen the SailGP platform to reach an international audience that will instinctively understand thin margins, rapid decision-making, and the management of risk. Those themes sit naturally alongside a sport conducted at more than 100 kilometres an hour on identical F50 foiling catamarans. Blueberry chief executive Dean Hyde has said the partnership gives a growing Australian brand the opportunity to stand beside a national team known for its discipline and consistency.
Slingsby has spoken about the boost the additional support provides as the squad heads into Abu Dhabi. With Bonds, monday.com, and Blueberry all committed, the team carries solid momentum into a finale that will determine which outfits advance to the season-ending, winner-takes-all race. That final carries a USD 2 million prize, the largest purse in professional sailing, and is decided in a single race.
The new partner branding will make its debut at the Mubadala Abu Dhabi Sail Grand Prix, presented by Abu Dhabi Sports Council, scheduled for 29 to 30 November. Weekend results will settle which teams qualify for that money race.
The wider fleet has closed the gap in recent seasons as all competitors now sail the same F50 equipment, but the Bonds Flying Roos remain the team every other outfit measures itself against. Backed by high-profile co-owners, fresh commercial investment, and a record of performing when the stakes are highest, the Australians will take their place on the start line in Abu Dhabi expecting to be in the fight when it matters most.
