Labour Weekend brings a genuine reason to celebrate for Coromandel boaties, with Family Boats Pauanui officially opening as an authorised Yamaha dealership. The Grand Opening Celebration takes place on Sunday 26 October, running from 9:00am to 3:00pm at 58 Jubilee Drive, Centreway, Pauanui.
The day has been put together with families firmly in mind. A free sausage sizzle and drinks will be on offer, alongside a kids' colouring-in competition, giveaways, and prizes. Anyone in the market for new gear will find exclusive opening-day deals across boats, outboards, and Yamaha WaveRunners. Visitors can also meet the team, walk through the new premises, and see what the dealership has to offer.
Family Boats is no newcomer to the New Zealand marine industry. The company has been trading for 33 years, and its sales team brings more than 110 years of combined marine experience. That depth of knowledge has underpinned a reputation built on expert advice, strong customer service, and an unmatched enthusiasm for life on the water.
The Pauanui operation began on a modest footing. Family Boats Pauanui first opened its doors in December 2021, initially focused on boating accessories and used boats. In the years since, it has grown into a full Yamaha Outboard and WaveRunner dealership, giving locals and holidaymakers a dedicated resource for everything they need on the water. The expansion reflects a long-standing partnership with Yamaha and a wider commitment to making boating accessible to families right across the country.
"As passionate boaties ourselves, the best part about our business is helping other people experience the water and create lasting memories with their families and friends," says the Family Boats team.
The grand opening also coincides with a significant recent achievement. Family Boats has been named Overall Yamaha Dealer of the Year, an award that recognises outstanding performance across customer service, technical excellence, and sales.
"We're incredibly proud of our team and the trust our customers have placed in us," the company said. "Whether it's helping you find the perfect boat or keeping your Yamaha engine running at its best, we're dedicated to making your marine experiences unforgettable."
For the local boating community, the arrival of a full Yamaha dealership in Pauanui opens a new chapter for the company, for Yamaha, and for boaties across the Coromandel and beyond. Backed by world-class brands, local expertise, and a shared love for the sea, Family Boats Pauanui is shaping up as a go-to destination as the summer season gets under way.
