37 America’s Cup - Louis Vuitton 37th America's Cup - Race Day 3

Emirates extends naming rights deal with Team New Zealand for Naples Cup defence

2 min read

The bond between Emirates and Emirates Team New Zealand stretches back to 2004, giving it a place at the very core of the America's Cup's modern identity. Across more than two decades, the relationship has carried through design revolutions, the arrival of foiling technology, and multiple Cup cycles, most recently producing a successful defence in Barcelona in 2024.

Sir Tim Clark, President of Emirates Airline, reflected on both the longevity of the arrangement and what it takes to sustain success at the sport's highest level.

"When Grant and I first met in Auckland in 2004 to sign our naming sponsorship of Emirates Team New Zealand, few could have imagined that more than 20 years later we would still be standing together as partners."

"By lifting the Auld Mug for a third consecutive time, Emirates Team New Zealand has charted a course that no team in America's Cup history has achieved before. That level of sustained success only comes from an uncompromising pursuit of excellence across every part of the programme. It is a philosophy we share at Emirates, and as the team prepares for the upcoming regattas and the Louis Vuitton 38th America's Cup in Naples, we are proud to see the Emirates name continue to sail with them."

Under the renewed agreement, Emirates retains its position as Lead Sponsor and Official Airline, along with naming rights to the team. The airline's branding will feature on the mainsail and hull of the team's AC75 yachts and will continue across chase boats, tenders, team bases, and crew uniforms. The arrangement also covers the team's digital platforms, media activity, and live events.

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October 19, 2024. Louis Vuitton 37th America's Cup, Prizegiving. EMIRATES TEAM NEW ZEALAND winners of the Louis Vuitton 37th America's Cup

Emirates Team New Zealand chief executive Grant Dalton said the continuation of the partnership brings stability as the team turns its attention toward another defence campaign.

"We are delighted to continue our partnership with Emirates as naming sponsor. Emirates has stood by this team through both victories and challenges since 2004, and that commitment has meant a great deal to everyone involved."

"Having Emirates alongside us again gives the team enormous confidence as we take on the responsibility of defending the America's Cup. The scale of the challenge ahead is immense, and our focus is firmly on preparing to perform at our best."

With the road to Naples now under way, Emirates Team New Zealand embarks on this next Cup cycle with a familiar name on the sail and a fourth consecutive defence firmly in its sights.

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