Cigarette Racing has signed a strategic partnership with Yacht Hub Group to establish Cigarette Racing Europe, headquartered in Malta, with sales and service coverage planned across 70 countries in Europe and Africa.
The agreement was signed at Cigarette's Miami factory and announced in early November. Yacht Hub Group, which operates Sunseeker Malta, Bavaria Yachts Malta and Yachthub Services and Management, will handle sales, distribution and aftersales support.
Founded in Miami in 1969, Cigarette Racing built its reputation on high-performance powerboats. Custom superyacht tenders are a central focus of the new European operation. The partners plan to develop authorised dealer networks, specialist service locations and a Malta facility incorporating a marina. They also intend to build relationships with yacht brokers, builders and managers.
Proposed owner services include a club, classic restorations and an approval programme for qualifying used boats. Existing owners can register interest through club@cigaretteracingeurope.com.
Cigarette's Alex Ruiz and Yacht Hub Group's Charlo Briffa, the two companies' chief executives, both expressed support for the agreement in the announcement.
Specific details including dealer appointments, facility opening dates, first deliveries, investment value, warranty arrangements and the exact Malta facility location remain unconfirmed.
