Bombay Sapphire has stepped up from sponsor to Title Partner for the E1 Miami GP 2026, putting the premium gin brand's name front and centre as the electric raceboat championship returns to Miami's waterfront.
The move builds on two seasons of collaboration between E1 and Bombay Sapphire at waterfront venues around the world, including Lake Como and Ibiza. Miami marks a step up for the partnership, with Bombay Sapphire's name now sitting alongside the official event title and logo for what will be the championship's season finale.
The Bombay Sapphire E1 Miami GP 2026 is set for 13 and 14 November, run as a double-header that brings the curtain down on the championship's 2026 season.
As part of the deal, Bombay Sapphire will debut new co-branding across E1's event and digital material, both trackside and around the wider city. The brand will also activate in and around Miami in the run-up to the event and over race days, with the Bombay Sapphire Sparkling Lemon serving as the official cocktail of E1, available at participating venues across the city.
Biscayne Bay will host the championship's electric fleet of E1 RaceBirds for the second consecutive year, featuring teams backed by star owners including Tom Brady, LeBron James, Steve Aoki and Marc Anthony.
Bombay Sapphire's involvement also ties into E1's wider focus on aquatic ecosystems. The brand is Presenting Partner of the E1 Blue Impact Championship, an initiative that encourages participating racing teams to contribute to aquatic conservation and restoration efforts.
Bombay Sapphire is crafted using a unique blend of ten hand-selected botanicals sourced from certified sustainable suppliers around the world, and is distilled at Laverstoke Mill in Hampshire, England, using its signature 100% Vapour Infusion process to gently extract the botanicals' natural flavours.
Jamie Copas, Chief Executive Officer, E1, said: "We're delighted that our long-term partnership with Bombay Sapphire continues to grow and for them to now become title partner for the Bombay Sapphire E1 Miami GP 2026 race double-header. We look forward to working with Bombay Sapphire to bring the partnership to life in Miami as we gear up for a landmark event, with the Championship's first-ever double-header set to bring the 2026 season to a thrilling close."
Tara King, Senior Director, North America, Bombay Sapphire, said: "Bombay Sapphire's 'Step Into The Blue' is our invitation to immerse in the beauty of life, and E1 is the ultimate expression of that. This is a fresh addition to the global sports category, bringing all-electric raceboat competition to waterfront cities around the world and drawing attention to the waters that make the sport possible. We brought 'Step Into The Blue' to life on the waterfront during E1's North American debut last year, and we're excited to build on what we started together. As Title Partner in Miami, we're bringing that same spirit of discovery beyond the water and into the city, with the Bombay Sapphire Sparkling Lemon as the championship's official cocktail, we're giving new audiences an approachable way to discover gin and join the race weekend celebrations across Miami."
