The purchase agreement, effective 30 August 2024, includes
Trade-A-Boat
’s website
,
assets, and intellectual property.
Trade-A-Boat NZ
has been a part of the New Zealand marine scene since 2006, so it’s familiar to most Kiwi boaties and the marine industry.
Trade-A-Boat NZ
started out printing boats for sale listings, but later added editorial content and morphed into a full-blown, corporately-owned monthly boating magazine. The brand transitioned to digital-only in 2016, becoming primarily an online boats-for-sale marketplace.
Since 1986,
Boating New Zealand
magazine has provided a popular, cost-effective boat brokerage section in the back of every print issue – somewhere boat brokers and the general public could advertise boats for sale. The brokerage section was and continues to be an important part of
Boating New Zealand
magazine – for advertisers and readers alike. With
Boating NZ
magazine’s strong following, brand power, extensive reach, and nearly 40-year pedigree selling boats through its brokerage and private listings, adding
Trade-A-Boat NZ
’s well-established digital platform to
Boating NZ
’s mix of print and digital advertising opportunities makes a great deal of sense.
Boating New Zealand’s
owners see the acquisition of
Trade-A-Boat NZ
’s website as an exciting opportunity to rebuild
Trade-A-Boat
NZ
’s brand. Their aim is to make
Trade-A-Boat NZ’s
digital marketplace once again a popular, cost-effective platform for buying and selling boats– one that’s run by boaties for boaties.
