When Ted Nobbs founded Tenob in 1973, his first product was the Rise & Fall Outboard Bracket, a design so enduring it remains in production and on sale to this day. That bracket sits alongside a range that now includes the world-renowned Tenob Big Bung, battery boxes, bailers, cleats, and fittings.
Over the following decades the company evolved well beyond its manufacturing roots. Tenob became a significant distributor for respected international marine brands including Quick, Glendinning, Moeller, Bennett, and Roca, cementing its place as a central figure in New Zealand's boating industry.
The next chapter opened in 2014, when Danny and Taniya Bassi took ownership. Under their direction the business expanded its product range, moved to larger premises in Auckland, and deepened OEM supply relationships with local boatbuilders.
The business has now rebranded as Boatgear, a name chosen to better reflect the full scope of what the company does, both in New Zealand and in markets beyond its shores.
To mark the occasion, Boatgear issued a formal press statement to coincide with the name change.
Tenob Wholesale Marine announces rebrand to Boatgear |
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| We are pleased to announce that Tenob Wholesale Marine is officially rebranding and will now be trading under the new name Boatgear. This exciting change comes as our business enters a new era of growth and expansion. Over the years, our product range and international brand agencies have grown significantly, extending far beyond the scope of our original offering. To better reflect the extensiveness of our marine products and services, we’ve chosen a name that clearly communicates who we are and what we do. Boatgear is a name that’s simple, memorable, and unmistakably understood across international markets. It captures the essence of our business—quality marine gear and equipment for boating professionals and enthusiasts alike. While our name is changing, our commitment to providing the same trusted team, service, support, and product excellence remains stronger than ever. This rebrand marks an important milestone as we continue to grow, innovate, and serve the marine industry under a name that truly represents our vision and values. We thank you for your continued support and look forward to navigating this exciting new chapter with you as Boatgear. — Danny Bassi |
